Location: Home-based with travel in Devon and Cornwall
Salary: £30,000 pro rata
Hours: 0.6 FTE.
Recruiter: Museum of Policing in Devon & Cornwall
Job Description and Person Specification:
Job Title Digital Communications & Marketing Officer
Contract Type Part-Time (0.6) with potential to increase, to 31.03.25
Location Home-based with travel to other locations in Devon and Cornwall
Commencement Date Immediate / by negotiation
Salary £30,000 pa pro rata
The Museum of Policing in Devon and Cornwall, registered with the Charity Commission as South West Police Heritage Trust, collects, preserves, and celebrates the history of policing in Devon and Cornwall.
We are ambitious and creative custodians of the rich policing heritage of this region, and our collections are a wonderful array of documents, photographs and objects spanning over two centuries and housing multiple untold stories and voices. The breadth and depth of our archive means we are in a privileged position to shine a light on an incredible history, and we are looking for a Digital Marketing & Communications Officer to help us achieve our objectives.
The backbone of our Trust is our board of trustees, our committed volunteers, and a small but experienced professional services team, who all work collectively to ensure our collections are unlocked, accessible and engaging.
The Museum’s collections are arranged under the broad headings of objects, archives, photographs and library, the total number of items in the collections being in the tens of thousands. The whole collection is comprised of material relating to the police service(s) and policing in the counties of Devon and Cornwall. In the past a broader view of what this entails has meant the collection also contains material from other police forces in the UK and internationally. Material in the collection dates from the early 1800’s to the present day. The archive and historical collections are owned by the Office of the Police and Crime Commissioner (OPCC), but the curation, preservation and exhibition of the material is the main task of the Museum, constituted to protect this unique asset.
We are seeking an experienced Digital Communications & Marketing Officer to join our team, who can tell the Museum’s story and the stories from our collections to a growing audience, particularly using digital technologies. This is a broad and varied opportunity for someone with creative flair and with digital skills to deploy. You will devise, develop and deliver a communication and marketing strategy which engages new audiences and grows the profile of our organisation through content creation and dissemination. You will have a love of writing for print and online, attention to detail, interpersonal skills to work in a small team, and be a confident user of all social media platforms. Knowledge of journalism, PR or communications would be advantageous.
Internal: the post-holder will work daily with other members of the Museum’s team (CEO, Fundraising Officer, Archivist and Curator), plus Museum Trustees from time to time. There will also be liaison with external organisations and with a group of committed volunteers / researchers.
External: the post-holder will liaise with project partners, including but not limited to the Police Services(s), other organisations according to project and opportunity, friends (“Members”) of the Museum, and occasionally the public.
Main responsibilities and duties
As Digital Communications & Marketing Officer you will be responsible for devising, creating and delivering communication and marketing strategy and content. Your objectives will be:
Work with the Board and CEO to research, plan, draw up, execute, monitor, and evaluate a Museum communication and marketing plan that expands our reach. Create creative, engaging and consistent content aligned with the strategy to appeal to different audience segments. Generate and embed policies on content tone, language and style, and work with the Museum’s other content contributors, to ensure a standardised understanding of content submission guidelines.
2. Social Media
Research, schedule, create and deliver social media content across all social media channels, including a content calendar. Grow our presence on social media platforms including Facebook, LinkedIn, Twitter, Instagram, Pinterest, TikTok etc. and identify other social media platforms of interest. Create engaging content with appeal to existing and new audiences which will be effective in driving visitors to the website and, in due course, the real-world museum: this with the goals of increasing visitor/user numbers for downstream donations; plus, evidence museum viability to support fundraising applications. Engage with relevant external content and mentions on social media. Use social media to engage external stakeholders and partners. Support the Museum’s fundraising efforts / Fundraising Officer.
The creation of regular, high-quality, long and short form content for the website. Working with the outsourced website designer, evaluate and manage website content and performance. Monitor Google analytics and social media channel metrics. Improve the output and quality from the Museum’s web content volunteers, growing their numbers and ensuring their work follows communication guidelines and an appropriate range of topics. Respond intelligently and proactively to queries, triaging ‘info’ and ‘contact us’ requests, recording and following up to agreed standards.
4. Fundraising / Museum Members
Devise and deliver opportunities to engage with the Museum’s existing Members Group plus new potential supporters, sponsors and corporates, via an events programme e.g., dinners, talks, quizzes, tours, and other outreach activities. Monitor and report comparator successes in fundraising. Design and deliver the Museum Members’ monthly newsletter. Input into the Museum’s fundraising plan to ensure digital integration throughout.
Person specification (E = Essential, D = Desirable)
We believe ability outweighs experience, so we are not looking for a set number of years' experience in a similar role. Instead, we seek someone who is creative, adaptable, agile, a good team player with bags of ideas and initiative. However, to be considered we would like you to be able to demonstrate:
• Experience creating content in a communication and marketing position(s) (E)
• High personal effectiveness, a team player but with the personal organisation to work remotely to agreed objectives, competent with MS Office suite including Teams (E)
• Experience of the digital landscape including content creation for the breadth of social media platforms (E)
• Long- and short-form creative content writing for print and web (E)
• Ability to create engaging, innovative content matching message, channel and audience, and to manage others to do so also (E)
• Knowledge of, or willingness to learn, and a desire to enthuse others about the history of the Police Service of Devon and Cornwall (E)
• Knowledge and experience working with WordPress websites (D)
• Journalism, PR or communications background (D)
• Experience of using/creating content for YouTube, Photoshop and Illustrator (D)
• Knowledge and experience with customer relationship management systems, particularly Member Mojo (D)
• Familiarity with organising and hosting Zoom and MS Teams meetings / events (D)
• Willingness to deliver occasional outreach in evenings and weekends (D)
• A driving licence and the ability to travel independently (D)
This is a 3-year, part-time role with an opportunity to increase working hours and contract length, dependent on performance and future funding of the Museum. A Fundraising Officer post sits alongside the Digital Communications & Marketing Officer post and the two will work closely together. This is also a work-from-home / hybrid role with some travel across the region required. Because of this it is important that you are based in either Devon or Cornwall.
This is an opportunity for the right person to embed themselves in heritage management with a supportive, ambitious organisation looking to make an impact, quickly. As well as your own personal network you will have access to other experts who are friends of the Museum for support, plus get to work on pioneering exhibition projects, all whilst working to celebrate unique historical collections of real relevance to the modern South West.
Sounds good? Then we want to hear from you now. For a preliminary conversation about the role contact firstname.lastname@example.org for availability to discuss further.
To apply send a current CV and covering letter explaining you motivation and how you meet the requirements to email@example.com by MIDNIGHT on 29th August 2022.
Job Reference: MPDC401
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Closing Date: 29/08/2022